BMW achieves the best recorded sales in the company’s history, with an increase of 14.8 percent.
194,261 BMW motorcycles and scooters were delivered to customers worldwide.
BMW Motorrad finished the year with a record sales result despite major challenges. With 194,261 units (+14.8%), 2021 was the best year since BMW Motorrad was founded (previous year: 169,272).
After unveiling new electric models in 2021, BMW Record Sales shows strength with its existing models, and a firm plan for the future electrification of their models.
The Electric Models:
The BMW CE 04 was debut in mid 2021, along side the CE 02 Concept. The CE04 later got the formal outfit of the police force, as BMW designed a model specifically for police force use in urban settings.
The Definition CE 04 runs on a 15kW (nominal) and maximum output of 31 kW (42 hp), with 0 to 50 km/h time of just fast 2.6 seconds. Even in the reduced output L3e-A1 vehicle class, 23 kW (31 hp) the same drive power is available and the maximum speed of both versions of licenses is 120 km/h. With a battery pack capacity of 60.6 Ah (8.9 kWh), the new BMW CE 04 electric scooter has a range of around 130 kilometers, or the reduced output version of 100km.
In addition, its ‘sibling’ the CE 02 Concept is an Urban lightweight bike, with a motors that peaks at 11kW, suitable for a license class A1. The BMW CE 02 weighs about 120 kg, ready and fit for urban use with a stylish look. A top speed of 90 km/h and a range of 90 km makes it an urban vehicle for daily commuting and getting around the city.
Strong sales growth in Europe and Asia.
“The fact that we still managed to finish 2021 with this fantastic result for BMW Motorrad not only makes me happy, but also incredibly proud. It’s precisely in times of crisis where you can see how well a team sticks together…”Markus Schramm, Head of BMW Motorrad
Europe showed strong sales growth in 2021. With over 48,500 2-wheelers sold across Italy, Spain and France, representing an increase of +14.3%. In total, 9,100 more vehicles were delivered in Europe, including Germany, than in the previous year. The Asian market also continued to expand. China (14,309 units / +21.4%) is also one of the strongest growth and volume markets in Asia with double-digit growth. India continues to develop firmly, posting an absolute top result with a growth of 102.5% and 5,191 units.
Stable sales in Germany at a slight decrease.
The local market of Germany remains by far the largest single market for BMW Motorrad. In 2021, BMW Motorrad expects to remain the most successful motorcycle manufacturer on the German market by selling 25,972 units.
Encouraging developments in the USA and Brazil.
The market in the USA also developed very positively for BMW Motorrad in 2021. With 16,030 motorcycles and scooters sold (previous year: 12,135 units), the company reached an impressive +32.1% growth in the USA.
Sales in Brazil are not quite growing at the same pace, but still increasing steadily. With 11,150 vehicles sold (previous year: 10.707 units) and a growth of +4.1%, the South American market makes it to the top 7 markets for BMW Motorrad in 2021.
Looking ahead at 2022.
“I look forward to 2022 with great confidence as we start the year with what is sure to be the strongest product offering ever. Our four cruiser models from the BMW R 18 model family are entering their first full year of sales together. In addition, in the first few months of 2022 alone, the market launches of the all-electric BMW CE 04 and our four superior 6-cylinder models K 1600 GT/GTL/B and Grand America, which have been further improved in all respects, are absolute highlights in our range and will generate a further sales drive in the first half of the year. We also have a lot planned for the second half of 2022, so our customers and fans are in store for a number of surprises.”Markus Schramm, Head of BMW Motorrad
Source: BMW Motorrad