Harley-Davidson Launches LIVEWIRE Spinoff To An All Electric Brand

Harley Davidson announces the launch of LiveWire as an all-electric motorcycle brand at www.LIVEWIRE.com.

Harley-Davidson announced that the Livewire would get an overhaul to become an all-electric, stand alone brand, known as LiveWire. This comes after Harley-Davidson announced earlier this year they will create a 5 year plan and build an entire electric motorcycle division, and the appointing of their first Chief Electric Vehicle Officer, Ryan Morrissey.

The spin off will allow the company to rebrand and continue their focus on delivering quality products in the electric 2 wheel space. With the launch of the website, Harley Davidson also schedule the launch of a “Livewire branded model” – coming this July. This upcoming model of the Livewire is expected to have at least some changes and updates, possibly a larger battery pack, or new connectivity features or design features.

“One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the mission to be the most desirable electric motorcycle brand in the world,

LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”

Jochen Zeitz, chairman, president and CEO of Harley-Davidson

The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and will make its debut at the International Motorcycle Show on July 9, 2021. For more information and updates, register at livewire.com

Harley-Davidson LiveWire Electric motorcycle
Harley-Davidson LiveWire Electric motorcycle

The Livewire Specs

The Harley Livewire model gives riders the comfort and quality of a a great Touring bike, with power, torque, battery power and all the details you want for your ride. The Livewire has a 78kW motor, right about 105 HP. Getting 0-60 in just 3 sec, and this is not a lightweight motorcycle at all, the bike stands at 549lb (249kg) curb weight.

An intense 117Nm of torque, pushes the Livewire electric motorcycle’s up to a range of 146 miles when driven lightly or around 90 miles when you really want to push it to the top, with a noteworthy top speed at 94 mph (153 kph).

Harley Davidson Livewire
Harley Davidson Livewire

So, what does this mean for the future of the Livewire brand?

Harley-Davidson will likely utilize the name brand from the Livewire electric cruiser, to present some new and exciting models, or at least that’s what we can hope for.

In previous investor presentations, we could already see signs of potential electric mobility products from Harley, anything from e-bike, a moped and an off-road bike. These models were never discussed more than the images, but this does give a hint to what the Livewire brand could present.

Source: Harley Davidson

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