A New Addition to Zero’s ‘Design the Future’ Program Blends Style and Performance into the SR-X
Zero Motorcycles and HUGE Design have joined forces to create a stunning custom electric motorcycle, the SR-X. This one-of-a-kind bike is a complete reimagination of the SR/S model and is the latest addition to Zero’s “Design the Future” development program. The program aims to push the boundaries of what is possible with electric motorcycles, bringing together some of the industry’s most talented designers and engineers.
The SR-X is a semi-faired concept bike that showcases Zero’s industry-leading electric powertrain and boasts both performance and style. It is powered by Zero’s advanced ZF75-10 electric motor and the latest ZF17.3 lithium-ion battery, representing a bold vision for the future of motorcycling.
Led by Bill Webb, HUGE Design was also responsible for the Zero SM concept bike that heavily influenced the development of one of Zero’s most popular models, specifically the FXE. Webb and his team have once again played a key role in Zero’s vision for the future, producing a bike that is both beautiful and innovative.
“The SR-X concept bike strives to hit a design sweet spot for the near future of electric motorcycles by combining clean lines and disciplined design-detailing with the aggressive stance and raw performance found in modern liter bikes,” said Webb. “This bike is an attempt to define a new sub-category for high performance electric, something between a streetfighter and a track bike. We wanted true sport riders to appreciate the subtle and balanced design approach—modern, futuristic and clean without sacrificing the raw-performance look and overtly mechanical appeal of high-performance motorcycles.”
The HUGE team wanted to create a dramatic and low ‘front-heavy’ silhouette with the bodywork that could juxtapose the fully-exposed mechanicals toward the back of the bike in an unconventional way. Impressed by the look of the SR/S chassis and mechanicals, HUGE intentionally designed the SR-X with the raw bike underneath as part of the final composition.
“Working with Bill on the SM concept and FXE over the past few years has led to a great partnership with HUGE Design,” said Brian Wismann, VP of Product Development at Zero. “When we originally spoke about the SR-X project, I couldn’t wait to see Bill’s clean, structured aesthetic applied to our premium sport platform. The result exceeds expectations and points the way forward for our internal design teams.”
The SR-X is a bike that reimagines the future of powersports, combining performance and style to create a motorcycle that is both beautiful and powerful. It is an attempt to define a new sub-category for high-performance electric motorcycles, and something that is sure to inspire the future of the industry.
“At Zero Motorcycles, we are driven by a passion for design and technology, and the SR-X is the perfect expression of this passion,” continued Wismann. “We can’t wait to see how this concept bike will inspire the future of the industry and continue to push the boundaries of what’s possible.”
The SR-X is a stunning electric motorcycle that represents the future of motorcycling. Its innovative design, impressive powertrain, and unique features make it a bike that is sure to turn heads and inspire riders for years to come.