BRP will invest $300M over 5 years, with plans to release the first product within the next two years, followed by a rapid roll-out across all product lines by the end of 2026.
BRP, Bombardier Recreational Products, is a leader in the world of powersports vehicles and boats, with over 75 years of track record and some exciting brands like Can-Am on- and off-road vehicles, Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Alumacraft, Manitou and Quintrex boats. BRP will now invest $300M over the course of 5 years to introduce electric models across its entire product line. The complete transformation will take until 2026, with the first model to be introduced within the next two years.
BRP has a strong and long standing manufacturing line, for every type of recreational vehicle. With the very popular Can-Am, as well as snowmobiles and sea crafts. The move towards electrification will be based in developing its Rotax modular electric powerpack technology in-house, and leveraging it across all product lines. After developing and evaluating several concepts, BRP is expanding its Rotax electric power unit development infrastructure in Austria, and is also creating the BRP Electric Vehicle Development Center, located in its hometown of Valcourt, Quebec, Canada.
The Rotax E20 motor unit, which was already equipped for Sonic E-Kart, , was presented back in 2017, and back then revealed a 20kW motor unit designed for the Rotax racing karts, and pushing a torque of 46Nm. The motor is a PM Synchronous motor with integrated transmission. This may be just a small landmark for BRP, as they plan to equip vehicles where performance is everything with electric motors, and their investment will go heavily into electric in coming years.
“We have always said electrification was not a question of ‘if’ but a question of ‘when’. Today, we’re very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options,”
“We are leveraging our engineering know-how and innovation capabilities to define the best strategy for developing electric-powered products,”José Boisjoli, President and CEO at BRP.
The Can-Am on-road: A slingshot trike.
“We are thrilled to create our EV expertise center, taking steps into the world of electrification,’’
“Experts on our EV team will feel the agility of a startup environment but will benefit from BRP’s financial resources and state-of-the-art equipment to design our in-house technology,” he added.Bernard Guy, Senior Vice-President, Global Product Strategy. BRP.
We all remember how in early 2019, BRP acquired Alta Motors, an electric motorcycle manufacturer, and in time closed the operations all together. BRP has produced several battery-electric, hybrid-electric and even fuel cell-electric vehicles over the years. Today’s announcement brings BRP’s electric journey further into focus, with a clear vision and firm plans to roll out its electric products. We are waiting to report more on an all electric BRP Can-Am.