Triumph announces the acquisition of the electric motorcycle manufacturer OSET Bikes, as part of their wider plan of offering a full range of off-road motorcycles.
As Triumph Motorcycles prepares for the launch of its new Motocross and Enduro ranges, it takes an exciting step forward into the world of off-road motorcycles, this time with all-electric models, through the acquisition of OSET Bikes, the leader in children’s electric, off-road bikes.
Just recently Triumph announced the TE-1, developed in collaboration with Williams Advanced Engineering, Integral Powertrain Ltd, and WMG at the University of Warwick, after completing its fourth and final phase of the project – the live testing. Now the company sets on a lighter weight class, with an offering for riders as young as 3 years old, and all the way to adult trail models made by OSET.
Established in 2004 by Ian Smith, who wanted to create an electric off-road bike for his son Oliver, OSET has been setting the benchmark in the segment for 18 years. Over 40,000 bikes with OSET’s in house developed electric drivetrain have been sold globally.
Both companies will benefit from sharing their knowledge and experience in their respective segments, and both brands will grow internationally simultaneously. The acquisition fits in with Triumph’s strategy of entering the off-road segment, announced in 2020.
Triumph’s philosophy For The Ride played a significant role in the acquisition of OSET because it gives the Hinckley-based brand the opportunity to inspire future generations of riders by providing them with a platform from which to pursue their dreams and passions.
OSET Bikes offers a line of electric models suitable for any rider, starting from 3 years old and upwards. Let’s have a look at the line-up:
12.5 ECO / 12.5 RACING
OSET 12.5 ECO – The ultimate beginner dirt bike for kids aged 3 to 5 – with no hot parts & virtually silent
- The Eco utilizes a component set suited to new riders and is offered at a lower price than the Racing
- For riders aged 3 – 5
- MSRP – $1399
The OSET 12.5 Racing – The world’s best selling electric motorcycle for ages 3 – 5
- The perfect beginner bike for children who have never ridden before, and can grow with the child
- For riders aged 3 – 5
- MSRP: $1699
16.0 RACING
OSET 16.0 Racing is a dream machine for 5-7 year old’s and the bike of choice for competitive riding
- Helps riders to develop skills very early and gives them a head start before stepping up to bigger machines.
- For riders aged 5 – 7
- MSRP: $2399
20.0 RACING / 20.0 RACING MKII LITHIUM (AGES 8+)
OSET 20.0 Racing is a competition dominating machine for 8 year old’s up to adults
- The machine of choice for riders interested in competing & ultimate performance
- For riders aged 8 to Adults
- MSRP: $3099
The Lithium powered OSET 20.0 Racing MKII
- New MKII Lithium powered for increased run time and reduced weight
- For riders aged 8 to Adults
- MSRP: $3,799
24.0 RACING (ADULT)
OSET 24.0 Racing – Possibly the most fun electric dirt bike ever created for adults and teenagers
- Ultimate versatile machine that appeals to a vast range of ages and riding interests
- For adults and teenagers – up to 90 kg
- MSRP: $4399
MX-10 (AGES 4-7)
The ultimate electric dirt bike and competition ready MX beginner bike for riders aged 4 – 7
- Designed to re-define the starter MX and dirt bike market around the globe
- For riders aged 4 – 7
- Sale price – $3199
With a wide range of all-electric motorcycles for your youth rider, OSET has been delivering high-quality bikes for years over years, with a great potential to increase and solidify their leadership in the category.
The announcement was received with enthused headlines by both companies, as both Triumph and OSET CEO’s expressed their satisfaction with the successful acquisition and future ahead for the two companies.
“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition.
Nick Bloor – Triumph CEO
Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new products to “inspire young riders into off-road riding“, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.
“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family.
“The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET”
Ian Smith – OSET Bikes CEO
Source: OSET